Isaac Schilling

Isaac Schilling started in home remodeling the hard way: knocking on doors. As a door-to-door lead generator, he spent his days talking with homeowners about the condition of their houses, and he noticed a pattern that shaped the rest of his career. Most homeowners have no roadmap for how their home ages, what it needs, and when it needs it. That gap between what homes require and what homeowners know became the problem he set out to solve.

Over the past nine years, Isaac worked for several home remodeling companies before joining Lifetime Home Remodeling, a move he made after comparing how different contractors treated their customers from first conversation to final installation. At Lifetime, he found the combination he’d been looking for: premium products, a single accountable team, and a process built around the homeowner’s experience rather than the transaction.

Isaac joined Lifetime as Events Manager, when the field marketing department was a team of fewer than ten people. Today, as Regional Director of Growth, he leads a field marketing organization of more than 300 team members across Lifetime’s Colorado, Arizona, and California markets, along with the company’s call center team. The teams he oversees are now the primary engine behind how most homeowners first meet Lifetime.

His specialty is comparison. Because Lifetime works across windows, siding, baths, roofing, and doors, Isaac spends much of his time analyzing how products, materials, and competitors stack up, and translating that analysis into plain-language guidance homeowners can act on. That includes being direct about when a project, product, or company other than Lifetime is the better fit. His standard for every interaction is the same one behind the company’s slogan: whether or not Lifetime wins the project, the homeowner should love where they live.

Topics Isaac Covers

Window, siding, and bath product and competitor comparisons; how to evaluate remodeling contractors; what drives home improvement project costs and value; project scoping and choosing the right contractor for the right job.